Introduction
This Cookie Policy explains how Fair Vantage Group uses cookies and similar tracking technologies on our website. Cookies help us improve user experience, understand website performance, enhance marketing activities and maintain efficient website functionality.
By continuing to use our website, you agree to the use of cookies as described in this Policy.
You may manage or disable cookies at any time through your browser settings or cookie preference tools on our site.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow websites to:
• remember user preferences
• track browsing activity
• enhance functionality
• improve performance
• deliver relevant content
Cookies do not harm your device and do not give us direct access to personal files stored on your system.
Why We Use Cookies
Fair Vantage Group uses cookies for several purposes:
3.1 Website Functionality
To ensure the site loads correctly and core features work as intended.
3.2 Performance & Analytics
To understand how visitors engage with the website, including:
• page views
• time spent on pages
• navigation patterns
• referral sources
• device/browser information
This helps improve user experience and website structure.
3.3 Marketing & Advertising
To measure marketing campaign performance, optimise funnels and deliver relevant content to users based on interactions.
3.4 Security & Fraud Prevention
To detect suspicious activity and ensure safe website usage.
3.5 Preference Management
To store user consent choices and language settings.
Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the operation of the website.
They allow:
• page navigation
• session management
• form submissions
• cookie consent choices
You cannot disable these cookies because the site cannot operate without them.
4.2 Performance & Analytics Cookies
These cookies help us understand how visitors use the site.
Information may include:
• visited pages
• time spent on each page
• interaction data
• click behaviour
• page load speeds
• error logs
We may use tools such as:
• Google Analytics
• meta-pixel-based analytics
• internal dashboard metrics
Analytics cookies help us improve site performance and user experience.
4.3 Functional Cookies
These cookies allow us to remember certain preferences, such as:
• saved form fields
• language preferences
• display settings
• session continuity
Disabling these cookies may reduce website usability.
4.4 Marketing & Advertising Cookies
Marketing cookies allow us to measure campaign performance and display relevant content based on user interactions.
They may track:
• ad clicks
• form interaction events
• traffic sources
• remarketing triggers
These cookies are only activated with explicit user consent.
4.5 Third-Party Cookies
We may embed tools or integrate third-party scripts that place cookies for:
• analytics
• embedded content
• advertising
• website interaction tools
• CRM tracking
Third-party cookies operate under their own privacy and cookie policies.
Fair Vantage Group does not control or manage the data collected directly by third parties.
How We Use Tracking Technologies
In addition to cookies, we may use:
5.1 Web Beacons
Small invisible images used to track website engagement.
5.2 Pixels
Tracking pixels used for marketing measurement, such as:
• Meta Pixel
• Google Ads Pixel
These help us understand ad performance and optimise marketing funnels.
5.3 Local Storage
Used to store certain settings, such as user preferences.
5.4 Tag Managers
Tools like Google Tag Manager may be used to deploy scripts in a controlled and compliant manner.
Cookie Duration
Cookies may be:
6.1 Session Cookies
Deleted when you close your browser.
6.2 Persistent Cookies
Stored for a set period of time or until deleted.
The duration varies by cookie type and purpose.
Managing Your Cookie Preferences
You have full control over your cookie settings.
7.1 Browser Controls
You can block, delete or manage cookies through browser settings such as:
• Chrome
• Firefox
• Edge
• Safari
• Opera
7.2 Cookie Banner Controls
Our website may display a cookie banner that allows:
• accepting all cookies
• rejecting non-essential cookies
• managing individual cookie categories
7.3 Private / Incognito Browsing
You can also restrict cookies using private browsing modes.
Legal Basis for Using Cookies
Cookies are used under the following legal bases:
8.1 Consent
For analytics, marketing, performance and optional cookies.
8.2 Legitimate Interest
For security and essential site functionality.
Your consent is requested clearly and transparently before non-essential cookies are activated.
Third-Party Cookie Providers
We may partner with services such as:
• analytics platforms
• marketing automation tools
• CRM integrations
• advertising networks
• website optimisation tools
Each provider maintains its own cookie and privacy policies.
Fair Vantage Group is not responsible for data collected independently by these providers.
Do Cookies Store Personal Information?
Cookies do not typically store personal data such as:
- names
• emails
• phone numbers
• addresses
However, analytics and marketing tools may use identifiers to recognise returning devices.
These identifiers are not used by Fair Vantage Group to identify individuals unless combined with consent-based form submissions.
Changes to This Cookie Policy
We may update this Cookie Policy to reflect:
• changes in technology
• changes in legal requirements
• changes in website functionality
The most recent version will always appear on this page.
Contact Us
If you have questions about our Cookie Policy or prefer clarification on how tracking technologies work, please contact our team:
📧 Email: info@fairvantagegroup.ie
📞 Phone: +353 0818 002 764
We are happy to provide transparency about how your information is used and processed.